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We all know how important it is to choose the right keywords for your website, but have you ever stopped to consider how difficult it is for those keywords to perform. Let’s take an example, a keyword like mortgages for example is going to find it very hard to achieve good results because loads of websites are trying to attract search engines with that keyword. Something more obscure, like Mesothelioma lawyer is likely to perform better because less websites are using it. It’s a concept called “saturation”.

So how can you find out how saturated search engines are with a particular keyword. The answer is to use the Keyword Difficulty Check Tool to find out how difficult it will be for your keywords to be successful. It ranks them on a scale from 1 to 100 with 100 being the most difficult. So try to focus on lower scoring keywords as they will require les effort to turn a search engine’s attention to you.