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And The Ballet Shop is live again, available for people to shop and purchase anything they want from. The new website is built on Magento and we’re using a number of features that come out of the box to help enhance people’s experience. It now supports customer reviews for example, so people can share their views about different products. The checkout experience has been enhanced no end and there are a host of new features that people can use. It still needs some work, and the team is busy adding on different products and categories, but feel free to browse and shop for your dance shoes, ballet outfits and other dance paraphernalia.

The site was due for a revamp for some time. Just like a teenager looking out for the best acne treatment on the market, we’ve been racking our brains on the best way to improve the site and give our customers the experience they deserve. It was quite lucky that we came across Magento as part of our evaluation of what was available on the market. We gave it a try and fell in love with it right away. It also took us surprisingly little time to set up the new shop, theme it and start getting products in. I’m looking forward to learning more about it and potentially using it for other projects too.