When building a new website, always keep in mind who your target market is. Why? you may ask? Well, different segments find different things attractive and compelling and getting the formula wrong can spell disaster for your website. For example, if you’re building a website about fitness equipment, then your audience is probably going to be young, dynamic and vital. Choosing a dull colour scheme is going to be detrimental to the site; you want something bright and vibrant.
Have you seen a site recently that brought this principle to mind?
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