Do you consider Social Media channels are part of your search engine optimisation strategy? It’s important to keep in mind that the Search Engine Optimisation and Social Media Strategies are not at odds with each other, but complement each other. There’s a great article on Mashable outlining 5 essential steps for using Social Media and SEO which is a worthwhile read.
The trick as always is to make sure you’ve done some background research to enable your online strategy. It doesn’t matter if you’re marketing something as large as a Concorde, or as small as a Diamond Initial Pendant, knowing the boundaries of what you’re trying to do can be very helpful.
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