Cloaking is a technique that tries to trick search engines into ranking your site higher than it should. It works on the basis of checking whether the website is being accessed by a normal browser or buy a search engine and serving different content to both. Normal browser will see your standard content, while search engines will see a page stuffed with keywords and other devices designed to help ranking. So, for example, if your website sells adipex diet pills, you would show your sales page to legitimate users, but show search engines a page with a variety of brands to try and trick them into sending your competitor’s traffic your way.
As you can imagine, search engines don’t like this technique and you run the risk of being delisted for someone something like this. There’s a tool I can recommend to check if your site is being cloaked, which is the SEO Cloaking Checker tool. Just stick your URL in there and let the tool work it’s magic.
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