How’s this for a step forward in innovation? Withings, the internet connected body scales will let you weigh yourself in the same way every other set of scales does; but it takes the whole thing 1 step further. It actually announces your weight to the world and updates your iPhone with details of your last weighing. The weight loss market is huge and there’s probably no better tool than public shame to help you lose weight, but isn’t this taking it a step too far?
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