Only Network

I came across an interesting post that outlines 5 warning signs of a weak social media strategy. These signs consist of:

• Lack of Focus on a Few Social Networks
• No Responsibility for Executing Social Media Activities
• Daily Tasks are Not Aligned with Social Media Strategy
• Metrics Are Not Being Measured
• There is No Social Media Strategy in the First Place!!

There are some interesting points that you need to look out for, especially if you’re hiring someone to do the job for you. It doesn’t matter if you’re selling ballet shoes or weight loss success stories, you need to make sure you know what you’re jumping into, otherwise you’re just wasting your money.

Actually, speaking about money, the most important part of your Social Media Strategy should always be an expectation of the ROI you’re targeting. You need to keep measuring the positive benefits of your campaigns to make sure you’re getting value from your activities.