August 1, 2008

How popular is your site? No really.

One way to get high rankings in search engines like Google is to have a lots of websites linking to you, everyone knows this right? But how do you know how is already linking to you? Well, there’s a quick way to ask Google to show all the websites that link to you and this involves using the “link:” keyword. For example if I search for:

link:www.only-network.com

I will get a list of the website Google cares about that link back to me.

You’ll notice the section in bold there. Let’s take an example, if you have a website selling term life insurance, and know of 200 websites link back to you. If Google only thinks 20 of them are relevant, it will ignore all the others. Now, I don’t know what sits behind this, it could be that Google thinks all the other sites are spam or that maybe they are not contextually relevant to the site in question. For example, the site above sells insurance, so a link from a website that does video streaming or WordPress support for example is not relevant.

What do you think?

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